[In its efforts to help small businesses become successes, the SBA has provided some valuable lessons in “Target Marketing. Below is a segment taken directly from an essay on that topic.”]
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Target Marketing

It's important to remember that the focus of marketing is people. If you're concentrating your efforts on your product or profit only, you'll miss the mark. The term target market is used because that market - that group of people - is the bull's eye at which you aim all your marketing efforts.

So, don't forget that a market is people - people with common characteristics that set them apart as a group. The more statistics you have about a target market, the more precisely you can develop your strategy. The table below shows some examples of market segments (or groups).

To read the SBA’s entire essay on Target Marketing, go to that segment of their “Market and Price” series of essays.

TARGET MARKETING